Digital Marketing trends are rewriting the way companies do business. However, estimates suggest there is an acute shortage of professionals who understand the intricacies of digital marketing. The NIIT Professional Diploma in Digital Marketing program aims to address this gap by equipping professionals with the necessary skills.
- Industry-recognized 12 week program.
- International Certification recognized in over 25 countries.
- All lectures will be delivered through our Synchronous Learning Technology (SLT) so that you have access to the best faculty who are leading Digital Marketing practitioners from anywhere in the country.
- Learn through application of theory on cases involving real life requirements and budgets.
- The program is endorsed by Internet and Mobile Association of India(IAMAI)
- The NIIT Professional Diploma in Digital marketing is a practical and hands-on programme for working professionals made by marketers for marketers.
- Next Batch Start Date:- August 2014 (Limited Seats).
- Programme Modules
Introduction to Digital MarketingUnderstand how businesses harness the power of digital marketing as a core driver of the marketing strategy.Search Engine OptimizationLearn how to dramatically improve website position and ranking with search engines.Pay per Click or Search Engine MarketingDevelop the expertise to plan, implement and manage search advertising campaigns.Digital Display MarketingLearn how to develop, plan, implement and manage effective digital display advertising campaigns.Mobile MarketingDiscover how to utilise the power of mobile and smart-phone devices as a way to access increasingly mobile consumers.Email MarketingLearn how to effectively plan, implement and measure successful email marketing campaigns.Social Media Marketing 1 & 2Understand how to engage with customers across a diverse range of social media platforms in a new 'socially connected' world.Website AnalyticsUnderstand how to measure, monitor and optimise their digital marketing campaigns.Planning Integrated Digital Marketing CampaignsThis module provides a structured approach to create and implement your coherent Digital Marketing Plan.
This course is fully accredited by the Digital Marketing Institute and FETAC. It is also certified by the Scottish Qualifications Authority under the European Qualifications Framework, meaning that it is a recognizable, transferable international qualification in over 25 countries including UK, EU, USA, South Africa and the Middle East.
The certificate awarded to you upon completion by NIIT and DMI attracts 15 credits at level 5 on the UK National Framework of Qualifications and 24 credits at level 8 on the Scottish Credit and Qualification Framework.
Some of the Industries and Companies that our participants have come from:
Global President & CEO,
Digital Marketing Institute
The Digital Marketing Institute has a very active partnering programme and this deal with NIIT in India represents
"There's a real drive and commitment from Indian people for quality education and skills. We are happy to participate in this, as India develops into a potential world leader in the digital field,"
Dr. Subho Ray,
GroupM South Asia