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Certificate in Digital Marketing

Certificate in Digital Marketing

This practitioner-led programme in Digital Marketing has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy. It will teach you how to engage with customers online and use the internet as a marketing channel. Equally important is the fact that you will learn how to drive measurable results.

Participants will also learn how to leverage these strategies to gain competitive advantage for both your business and career.

Who is this programme for?

For freshers who aspire to think like digital marketing gurus! This programme is designed for students and fresh graduates who aspire to be marketing professionals. This programme will help you learn the ropes of digital or online marketing and be ready for those coveted marketing jobs in the best companies and agencies. It will also get you ready to become an entrepreneur if that is what you aspire to be.

program Modules

Introduction to Digital Marketing
  • Strategies in Digital Marketing
  • Aligning Internet with Business Objectives
  • Examples of Great Case Studies
  • User Behaviour & Navigation
  • Branding & User Experience
  • Developing a Digital Plan
Mobile Marketing
  • The Development of Mobile Marketing
  • Various Forms of Mobile Marketing
  • Geo-Targeting Your Campaign for Smartphones
  • How Consumers Use Mobile Marketing
  • Examples & Case Studies
Search Engine Optimisation
  • How to Create a PPC Campaign
  • Implementing Your PPC Budget
  • Targeting Your Advertising
  • Measuring & Managing Your Campaigns
Web Analytics
  • What is Website Analytics?
  • Google Analytics Explained
  • Understanding your KPIs
  • Measuring Website Traffic
  • Setting up Goal and Event Tracking
  • Increasing Traffic to your Website
Email Marketing
  • Creating Optimised Campaigns
  • Email Marketing Explained
  • How to Measure Success
  • Managing Your Database
  • Best Practice Case Studies
  • Choosing 3rd
  • Party Email Providers
Planning Integrated Digital Marketing Campaigns
  • Examples of Integrated Marketing Plans
  • Using the Best Digital Marketing Channels for Maximum Impact
  • Create an Integrated Digital Marketing Plan
Social Media Marketing 1 & 2
  • What is Social Media Marketing?
  • Overview of Facebook, Twitter, LinkedIn
  • Overview of Blogging, YouTube and Flickr
  • Increasing Website Traffic Using Facebook, Twitter, Video etc.
  • Building Brand Awareness Using Social Media
  • Best Practice Examples & Case Studies
Revolution GNIIT gets you ready for the most sought after opportunities in new and emerging fields, and is the proven path to professional success. GNIIT's unique, credits-based academic architecture gives you the flexibility to align your chosen undergraduate program with both – your choice of industry, and career. Which means that you – and only you – now have the power to decide who you wish to be.

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