1.  

    Introduction to Digital Marketing
    • Strategies in Digital Marketing
    • Aligning Internet with Business Objectives
    • Examples of Great Case Studies
    • User Behaviour & Navigation
    • Branding & User Experience
    • Developing a Digital Plan
  2.  

    Mobile Marketing
    • The Development of Mobile Marketing
    • Various Forms of Mobile Marketing
    • Geo-Targeting Your Campaign for Smartphones
    • How Consumers Use Mobile Marketing
    • Examples & Case Studies
  3.  

    Search Engine Optimisation
    • Keyword Research
    • How Google Works
    • Search Engine Factors
    • OnPage & OffPage Optimisation
    • Meta Tags, Images, Content, Video
    • Links and How to Get Them
  4.  

    Digital Display Marketing
    • What is Display Advertising?
    • How are Banners Bought & Sold
    • Banner Formats & When to Use Them
    • Creating and Implementing a Banner Campaign
  5.  

    Search Engine Marketing
    • How to Create a PPC Campaign
    • Implementing Your PPC Budget
    • Targeting Your Advertising
    • Measuring & Managing Your Campaigns
  6.  

    Web Analytics
    • What is Website Analytics?
    • Google Analytics Explained
    • Understanding your KPIs
    • Measuring Website Traffic
    • Setting up Goal and Event Tracking
    • Increasing Traffic to your Website
  7.  

    Email Marketing
    • Creating Optimised Campaigns
    • Email Marketing Explained
    • How to Measure Success
    • Managing Your Database
    • Best Practice Case Studies
    • Choosing 3rd
    • Party Email Providers
  8.  

    Planning Integrated Digital Marketing Campaigns
    • Examples of Integrated Marketing Plans
    • Using the Best Digital Marketing Channels for Maximum Impact
    • Create an Integrated Digital Marketing Plan
  9.  

    Social Media Marketing 1 & 2
    • What is Social Media Marketing?
    • Overview of Facebook, Twitter, LinkedIn
    • Overview of Blogging, YouTube and Flickr
    • Increasing Website Traffic Using Facebook, Twitter, Video etc.
    • Building Brand Awareness Using Social Media
    • Best Practice Examples & Case Studies